Telling Tall Tales … and Tiny Ones

Launching a Substack storyletter — progress and plans

I decided towards the end of last year that I was going to launch a fiction newsletter on the Substack platform. Tall and Tiny Tales went live on 1 February.

Substack seems to be rather the flavour of the month, although evaluations differ, and some, if I may say so, miss the point entirely. Substack isn’t really a community like Medium. It’s primarily a publishing platform. Your potential readership isn’t other Substackers: it’s anyone who likes to read your genre online. (Truly: forget about other Substackers. Stats on them are irrelevant.) The snag is: you have to do all the publicity for your publication yourself. No friendly algorithms are going to carry your word to the masses.

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Getting the Word Out

If you’re an indie author like me, you’ll already have made the discovery that ‘Write it and they will come’ does not work. It will never work.

It doesn’t matter how good your writing is: how gripping your plots, relatable your characters, polished your prose. Your writing will languish unread, unless you find ways to get readers to clap eyes on it.

Fortunately I like a challenge, and I like learning new stuff, so this doesn’t bother me much. In the past year, I’ve had more than a few ‘Eureka!’ flashes of inspiration which quickly turned to ‘Meh …’ realisations. I pick myself up, dust myself off and try something else.

… but also I keep doing what I’m doing – constantly refining and trying to do it better. Building an audience requires dedication and commitment. It ain’t gonna happen over night.

Who needs video games to keep them entertained? This stuff is FUN!

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